Images from a child’s picture book help explain
men’s style options when buying Arrow shirts
Men with long necks, or short necks; young men or older learned from Life Magazine, November 18, 1940, that Cluett, Peabody & Co made shirts with differences — the Sussex, The Bruce, The Dale and the Gordon Oxford. The advertising agency captured the differences with a combination of illustrations and short captions. The facts are laid out simply but with humour.
Arrow Shirts had a style for every neck
G is for Giraffe
Men with long necks may look giraffe-like in the wrong collar. They can side-step this in Arrow’s Sussex shirt. Its widespread collar makes necks look shorter, handsomer! $2.
B is for Beaver
Men with short necks may look beaver-like in the wrong collar. They can avoid this with the Arrow Bruce shirt. Its low band, long-point collar makes necks look longer, thinner! $2.
H is for Hippo
Men whose collars wrinkle like a hippo’s neck should get Arrow Dale. Its collar won’t wilt all day! Like all Arrows, Dale is Sanforized-Shrunk (fabric-shrinkage less than 1%). $2.50
P is for Peacock.
Men feel proud as peacocks in Arrow Shirts! Arrow’s exclusive “Mitoga” figure-fit is shaped the way a man is build. Young men pick Arrow Gordon Oxford, with button-down collar. $2.