Category: Products

Smoking Camels “sets up a generous flow of digestive fluids. Increases alkalinity. What a sense of well-bring comes to those who smoke Camels at mealtime!”

A slogan—brief, yet memorable—was a powerful asset to the ongoing effectiveness of advertising campaigns for Virginia Slims cigarettes

More doctors smoke Camels than any other cigarette! Really? What is the right message and who are the right people targeted by this advertisement?

Scientific tests – confirmed by three independent consulting laboratories – proved Lucky Strike to be mildest of six major brands tested.

“More pleasure per puff – more puffs per pack” was an R.J. Reynolds Tobacco Company slogan for Camel cigarettes, “America’s Shrewdest Cigarette Buy.”