Category: Graphics

Every adver­tis­er begins by buy­ing blank space. The chal­lenge is to fill the space cre­ative­ly. These trade paper adver­tise­ments by The New York­er are outstanding

The art direc­tor’s typog­ra­phy deci­sions showed lit­tle under­stand­ing of effec­tive design in this Yel­low Pages adver­tise­ment that appeared in Print­er’s Ink

A blue eagle logo cre­at­ed by the US gov­ern­ment in 1933 urged con­sumers to spend mon­ey only where com­pa­nies dis­played the NRA sym­bol on shop win­dows, pack­ages and advertising.

The art direc­tor head­ed a mul­ti-tal­ent­ed team of artists capa­ble of repro­duc­ing extra­or­di­nary images of prod­ucts sold by the agency’s clients.