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Blank Space is the foundation for every print advertisement

Every advertiser begins by buying blank space. The challenge is to fill the space creatively. These trade paper advertisements by The New Yorker are outstanding

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Bad typography makes ad unreadable

The art director's typography decisions showed little understanding of effective design in this Yellow Pages advertisement that appeared in Printer's Ink

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typography

In 1933 this NRA logo had nothing to do with guns

A blue eagle logo created by the US government in 1933 urged consumers to spend money only where companies displayed the NRA symbol on shop windows, packages and advertising.

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Extraordinary artists created extraordinary images in agencies’ art departments

The art director headed a multi-talented team of artists capable of reproducing extraordinary images of products sold by the agency’s clients.

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Extraordinary drawing of asparagus by an extraordinary artist

This magazine cover features a painting by Rex Woods

Rex Woods was an extraordinary fine artist, who is more remembered for the magazine covers that he painted rather than his paintings.

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