Pullman made promises: passengers were impressed
The Pullman Company segmented the train travel market with different advertisements creatively appealing to different passenger groups.
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Category: Copywriting
What can you say about Kleenex Tissue?
Kimberley Clark built a highly successful advertising campaign based on the claim that Kleenex Tissue “pops right up to meet you,” because it is “the only tissue that meets you halfway”.
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Is great advertising great because of great ideas?
The J. Walter Thompson Company, once one of the world’s leading advertising agencies, claimed to be the “idea” agency.
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Buy a Beautyrest for about 1½ cents a night – in 1949
A Beautyrest would cost you half-a-cent more – per night – in 1953!
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