Pullman made promises: passengers were impressed
The Pullman Company segmented the train travel market with different advertisements creatively appealing to different passenger groups.
What can you say about Kleenex Tissue?
Kimberley Clark built a highly successful advertising campaign based on the claim that Kleenex Tissue “pops right up to meet you,” because it is “the only tissue that meets you halfway”.
Is great advertising great because of great ideas?
The J. Walter Thompson Company, once one of the world’s leading advertising agencies, claimed to be the “idea” agency.
Buy a Beautyrest for about 1½ cents a night – in 1949
A Beautyrest would cost you half-a-cent more – per night – in 1953!
Corsets were “unmentionables” but check these advertisements from The Ladies Home Journal, October 1904!
No! No! This isn’t a post about corsets, it’s about advertising corsets—about designing and writing advertisements for highly competitive products
She dreamed she went places in her Maidenform Bra
The challenge faced by the copywriter is to deliver a fresh message every time for a product—Maidenform bra— that only has so much that can be said about it.
They promised that Air Travel would be so different. What happened?
Douglas DC-6 planes offered the utmost in luxury travel with great soft armchairs, panorama windows and sweet fresh air that was always the right temperature.
Did Remington Shavers cross the line with this headline?
"If your mother won’t pay a bit more to give you this cordless shaver, it isn’t because she’s pinching pennies."
Charles Atlas, “The World’s Most Perfectly Developed Man”
The story goes that a skinny kid on the beach—a 97 pound weakling—was humiliated when a bully kicked sand in his face. The kid was the young Charles Atlas.
Copywriting befitting The New Yorker, noted for its prose
The New Yorker magazine is noted for journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Add creative advertising to the list.
