The 174 clas­si­fi­ca­tions in the Want Ad Index above include:

Arti­cles for sale and want­ed;  Bar­ber and Hair­dress­ing Schools; Camp sites and trail­er parks; Cater­ing and Recep­tions; Dra­mat­ic-Musi­cal Tal­ent; Dress­mak­ing & Fur Repairs, Tai­lor­ing, Alter­ations, Stor­age; Fumi­ga­tors and Exter­mi­na­tors; Hors­es, Live­stock, Poul­try Baby Chicks; Instruc­tion, Danc­ing, Edu­ca­tion­al, Musi­cal; Invest­ment Props., Wtd., Prop.Management; Patents & Copy­rights; Rooms to let; Ski Chalets for Rent & Want­ed; Swaps & Barter.

Clas­si­fied adver­tise­ments were sold by the word or by the line. The Star charged 75¢ a print­ed line, sol­id Agate type only. (An agate line is ¹⁄₁₄^th of an inch.) The price per agate line dropped to 70¢ when the ad ran for 3 con­sec­u­tive days and to 65¢ per line when it ran for 6 con­sec­u­tive days.

These rates wer charged for the nor­mal text adver­tise­ments. Larg­er clas­si­fied advertisements—called “Clas­si­fied Dis­play”— were sold by the space used. They were dis­tin­guished by larg­er type, logos and bor­ders that could set them apart from oth­er adver­tis­ers. (See the illus­tra­tion at the top of the page.) The larg­er dis­play type was very limited.

Some­times the news­pa­per allowed the adver­tis­er to can­cel the adver­tise­ment ear­ly if the result was favourable, the job was filled or the used car was sold.