Images from a child’s picture book help explain
men’s style options when buying Arrow shirts

Men with long necks, or short necks; young men or older learned from Life Magazine, November 18, 1940, that Cluett, Peabody & Co made shirts with differences — the Sussex, The Bruce, The Dale and the Gordon Oxford. The advertising agency captured the differences with a combination of illustrations and short captions. The facts are laid out simply but with humour.  

Arrow Shirts had a style for every neck

G is for Giraffe
Men with long necks may look giraffe-like in the wrong collar. They can side-step this in Arrow’s Sussex shirt. Its widespread collar makes necks look shorter, handsomer! $2.

B is for Beaver
Men with short necks may look beaver-like in the wrong collar. They can avoid this with the Arrow Bruce shirt. Its low band, long-point collar makes necks look longer, thinner! $2.

H is for Hippo
Men whose collars wrinkle like a hippo’s neck should get Arrow Dale. Its collar won’t wilt all day! Like all Arrows, Dale is Sanforized-Shrunk (fabric-shrinkage less than 1%).  $2.50

P is for Peacock.
Men feel proud as peacocks in Arrow Shirts! Arrow’s exclusive “Mitoga” figure-fit is shaped the way a man is build. Young men pick Arrow Gordon Oxford, with button-down collar. $2.

On the subject of men’s attire…

Men’s corsets — apparently an absolute necessity —were advertised in the September 1903 issue of The Delineator, an American women’s magazine of the late 19th and early 20th centuries.
Advertisement for Arrow Shirts tells buyers how to buy the right style to fit different neck

This menswear advertisement should attract women readers. That’s important for the Arrow shirt manufacturer because, as reported in a 2012 survey by men’s fashion website Style Pilot,  two-thirds of men surveyed have their clothes chosen for them by their wife or partner. It’s unlikely that the practice was any different in 1940 when the Arrow ad was published.